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Next: Newsfeed Search MyYahoo!Yahoo! is building a directory of newsfeeds. You can get your site added to this directory by signing up for a MyYahoo! account and then adding your feed to your own MyYahoo! account. The robot that updates MyYahoo is called:
You can check that Yahoo! is indexing your site by examining your log files:
This also shows how many people are subscribing to your feed. The Yahoo! agent categorizes and periodically checks feeds. The agent adjusts the frequency of these check by starting once per hour and then increasing or decreasing the frequency depending on the number of updates. MyYahoo! maintains a cache of results which avoid overwhelming your website. You can tall MyYahoo! that a feed has been update by using a special 'ping' URL http://api.my.yahoo.com/rss/ping?<my feed url> To help your readers add your site to their MyYahoo! account you can place a link on your website:
A side affect of this, but a very important one, is that your site will also get added immediately to the Yahoo! search directory. This tip alone is probably worth many times what you paid for this book.
News SearchSome search engines offer specialised news search facilities. If your site or news feed has some wider relevance you may be able to get included. Standards are tougher than for feed directories and blog listings. To get included in Google news send an email to: You can submit your site to Yahoo! news through this page RocketNews search over 10,000 Internet sites as well as content sources for current news and information. This is used on their News portal and XML feeds and is resold in a bespoke format to business customers. Newsfeeds can be submitted to RocketNews by sending an email to When asking to be included give the name of the news source, its URL and the URL for the RSS or Atom if available. If your site is selected for inclusion this can take anything from 48 hours to a couple of weeks. Integrating Third-Party NewfeedsYou can also integrate other people's newsfeeds into your website. Done judiciously this can create highly themed and fresh content, something many search engine algorithms like. The possible downside is that creating outbound-links can dilute the PageRank available for internal pages and presents exit points for site visitors. The content may also be treated as duplicate pages. It is really up to you to experiment and then perform traffic-analysis on your log files and check search results. Robots such as the Googlebot should start to visit your newsfeed pages more frequently due to the changing content. That means that any static content you add will also get indexed. This can be very useful for press releases and product reviews etc. To integrate a newsfeed you will need a server or web hosting package that supports scripting. Javascript aggregation will not work because it requires the client, in this case the robot, to run the script in order to see the stories and links. Three good packages for newsfeed aggregation are CaRP <http://www.geckotribe.com/rss/> which uses the PHP language, MagpieRSS <http://magpierss.sourceforge.net/>, also written in PHP which can parse Atom as well as RSS newsfeeds and Kattanweb's kwRSS <http://www.kattanweb.com/webdev/projects/index.asp?ID=7> using Microsoft's ASP. All three have free versions. Finding FeedsFaganFinder have a directory of blogs and RSS feeds. http://www.faganfinder.com/blogs/
See Also
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