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Integrating Third-Party Newfeeds

You can also integrate other people's newsfeeds into your website. Done judiciously this can create highly themed and fresh content, something many search engine algorithms like. The possible downside is that creating outbound-links can dilute the PageRank available for internal pages and presents exit points for site visitors. The content may also be treated as duplicate pages. It is really up to you to experiment and then perform traffic-analysis on your log files and check search results. Robots such as the Googlebot should start to visit your newsfeed pages more frequently due to the changing content. That means that any static content you add will also get indexed. This can be very useful for press releases and product reviews etc.

To integrate a newsfeed you will need a server or web hosting package that supports scripting. Javascript aggregation will not work because it requires the client, in this case the robot, to run the script in order to see the stories and links. Three good packages for newsfeed aggregation are CaRP <http://www.geckotribe.com/rss/> which uses the PHP language, MagpieRSS <http://magpierss.sourceforge.net/>, also written in PHP which can parse Atom as well as RSS newsfeeds and Kattanweb's kwRSS <http://www.kattanweb.com/webdev/projects/index.asp?ID=7> using Microsoft's ASP. All three have free versions.

Finding Feeds

FaganFinder have a directory of blogs and RSS feeds.

http://www.faganfinder.com/blogs/

Search Engine Optimization Book            

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